Does Investment in Advertising Boost Economic Performance? Firm-Level Evidence of Ecuadorian Manufacturing
Abstract: This paper examines how the firm´s advertising investments are related to different measures of economic and productivity performance during 2007 - 2017 in Ecuadorian manufacturing. Particularly, this study analyzes if firms that have advertising investments have better economic and produc...
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| Lenguaje: | Spanish / Castilian |
| Publicado: |
Universidad Alberto Hurtado. Facultad de Economía y Negocios
2019
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242019000400100 |
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