Smartphone Users’ Satisfaction and Regional Aspects:Factors that Emerge from Online Reviews

Smartphone Users’ Satisfaction and Regional Aspects:Factors that Emerge from Online Reviews

Abstract: This study aims to analyze which factors related to smartphone users’ satisfaction emerge from online reviews. In addition, as the study was conducted in Brazil which is a developing country with a lot of regional diversity, a secondary aim of this study is to test whether region...

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Autores principales: Malaquias,Fernanda Francielle de Oliveira, Silva Júnior,Romes Jorge da
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2020
Materias:
Online reviews
IT users’ satisfaction
Regionality
Smartphone Users
Electronic Commerce
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242020000100003
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