Social Media Marketing Strategy Applied to Oral Hygiene

Social Media Marketing Strategy Applied to Oral Hygiene

ABSTRACT: This project aims to apply psychological strategies based on social media marketing in order to set an oral hygiene habit in school-aged children to prevent dental caries in the long term. This is a descriptive study that assessed the recall of an oral hygiene campaign based on social medi...

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Autores principales: Herrera Serna,Brenda Yuliana, López Soto,Olga Patricia, Williamson Londoño,Oscar
Lenguaje:English
Publicado: Universidad de La Frontera. Facultad de Medicina 2017
Materias:
social marketing
evaluation
oral health
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-381X2017000300279
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