Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile

Given the importance of animal welfare (AW) in developed countries, a survey was carried out among 384 consumers in Temuco, Chile, to establish their knowledge and perceptions about animals handling during production, to detect preferences for meat produced under AW principles, their willingness to...

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Autores principales:	Schnettler M,Berta, Vidal M,Ricardo, Silva F,Roberto, Vallejos C,Lisette, Sepúlveda B,Néstor
Lenguaje:	English
Publicado:	Instituto de Investigaciones Agropecuarias, INIA 2008
Materias:	animal welfare market segmentation cluster analysis
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000100008
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spelling	oai:scielo:S0718-583920080001000082018-10-01Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , ChileSchnettler M,BertaVidal M,RicardoSilva F,RobertoVallejos C,LisetteSepúlveda B,Néstor animal welfare market segmentation cluster analysis Given the importance of animal welfare (AW) in developed countries, a survey was carried out among 384 consumers in Temuco, Chile, to establish their knowledge and perceptions about animals handling during production, to detect preferences for meat produced under AW principles, their willingness to pay a higher price for this and to distinguish different consumer segments. Approximately 60% of people surveyed knew about livestock management practices, half of them considered that these practices had a negative effect on the animals, but only 32.1% have changed their meat consumption habits due to this. Seventy percent of the people surveyed had over 50% of knowledge about AW aspects. There is a strong preference and willingness to pay a higher price for meat produced under AW principles. Consumers have a positive perception of the fact that the meat that they consume comes from pasture-fed animals, raised in the open, and raised, transported and slaughtered following humane principles. Three segments were identified by using cluster analysis: the most numerous (58.6%) considers confinement and feeding with concentrates as positive; the second group (25.5%) showed a strong rejection of the use of hormones, feeding with broiler litter and concentrates, and places a positive value on raising animals in the open. The smallest segment (15.4%) placed the highest value on humane treatment of the animals, plus a positive value on concentrates use and rejected confined raising. The conclusion is that a large part of the population perceives AW as a desirable condition when purchasing beefinfo:eu-repo/semantics/openAccessInstituto de Investigaciones Agropecuarias, INIAChilean journal of agricultural research v.68 n.1 20082008-03-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000100008en10.4067/S0718-58392008000100008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	animal welfare market segmentation cluster analysis
spellingShingle	animal welfare market segmentation cluster analysis Schnettler M,Berta Vidal M,Ricardo Silva F,Roberto Vallejos C,Lisette Sepúlveda B,Néstor Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile
description	Given the importance of animal welfare (AW) in developed countries, a survey was carried out among 384 consumers in Temuco, Chile, to establish their knowledge and perceptions about animals handling during production, to detect preferences for meat produced under AW principles, their willingness to pay a higher price for this and to distinguish different consumer segments. Approximately 60% of people surveyed knew about livestock management practices, half of them considered that these practices had a negative effect on the animals, but only 32.1% have changed their meat consumption habits due to this. Seventy percent of the people surveyed had over 50% of knowledge about AW aspects. There is a strong preference and willingness to pay a higher price for meat produced under AW principles. Consumers have a positive perception of the fact that the meat that they consume comes from pasture-fed animals, raised in the open, and raised, transported and slaughtered following humane principles. Three segments were identified by using cluster analysis: the most numerous (58.6%) considers confinement and feeding with concentrates as positive; the second group (25.5%) showed a strong rejection of the use of hormones, feeding with broiler litter and concentrates, and places a positive value on raising animals in the open. The smallest segment (15.4%) placed the highest value on humane treatment of the animals, plus a positive value on concentrates use and rejected confined raising. The conclusion is that a large part of the population perceives AW as a desirable condition when purchasing beef
author	Schnettler M,Berta Vidal M,Ricardo Silva F,Roberto Vallejos C,Lisette Sepúlveda B,Néstor
author_facet	Schnettler M,Berta Vidal M,Ricardo Silva F,Roberto Vallejos C,Lisette Sepúlveda B,Néstor
author_sort	Schnettler M,Berta
title	Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile
title_short	Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile
title_full	Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile
title_fullStr	Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile
title_full_unstemmed	Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile
title_sort	consumer perception of animal welfare and livestock production in the araucania region , chile
publisher	Instituto de Investigaciones Agropecuarias, INIA
publishDate	2008
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000100008
work_keys_str_mv	AT schnettlermberta consumerperceptionofanimalwelfareandlivestockproductioninthearaucaniaregionchile AT vidalmricardo consumerperceptionofanimalwelfareandlivestockproductioninthearaucaniaregionchile AT silvafroberto consumerperceptionofanimalwelfareandlivestockproductioninthearaucaniaregionchile AT vallejosclisette consumerperceptionofanimalwelfareandlivestockproductioninthearaucaniaregionchile AT sepulvedabnestor consumerperceptionofanimalwelfareandlivestockproductioninthearaucaniaregionchile
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Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile

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