Acceptance of Transgenic Milk in La Araucania Region,Chile

Considering the high level of concern caused by genetically modified foods (GMF) in developed countries, the relevance of this variable in decision-making about the purchase of fluid milk among consumers in Temuco (La Araucanía Region, Chile) was determined. By means of a personal survey of 400 peop...

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Autores principales:	Schnettler M,Berta, Sepúlveda B,Oriana, Ruiz F,Danilo
Lenguaje:	English
Publicado:	Instituto de Investigaciones Agropecuarias, INIA 2008
Materias:	genetically modified foods (GMF) fluid milk cluster analysis conjoint analysis
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000400008
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spelling	oai:scielo:S0718-583920080004000082018-10-01Acceptance of Transgenic Milk in La Araucania Region,ChileSchnettler M,BertaSepúlveda B,OrianaRuiz F,Danilo genetically modified foods (GMF) fluid milk cluster analysis conjoint analysis Considering the high level of concern caused by genetically modified foods (GMF) in developed countries, the relevance of this variable in decision-making about the purchase of fluid milk among consumers in Temuco (La Araucanía Region, Chile) was determined. By means of a personal survey of 400 people and using conjoint analysis, it was determined that the presence of genetic modifications in food was more important (44.7%) than brand (29.5%) and price (25.5%) in the decision-making process. By cluster analysis three segments were identified; the largest group (46.5%) gave similar relevance to food production and brand, preferring genetically modified milk. For the second group (41.5%), the presence or absence of genetic modification was the most important variable in the purchase, with a strong rejection of milk produced by genetic manipulation and preference for non-transgenic milk. The minority segment (12.0%) placed a higher value on price. These three segments prefer national brand milk, reject the product with private brands and react positively to lower prices. The most sensitive segment to genetic food manipulation had a higher proportion of people under 35 years of age and with no children. It is concluded that the absence of genetic manipulation in food is a desirable condition, mainly for young consumers of La Araucanía Region.info:eu-repo/semantics/openAccessInstituto de Investigaciones Agropecuarias, INIAChilean journal of agricultural research v.68 n.4 20082008-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000400008en10.4067/S0718-58392008000400008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	genetically modified foods (GMF) fluid milk cluster analysis conjoint analysis
spellingShingle	genetically modified foods (GMF) fluid milk cluster analysis conjoint analysis Schnettler M,Berta Sepúlveda B,Oriana Ruiz F,Danilo Acceptance of Transgenic Milk in La Araucania Region,Chile
description	Considering the high level of concern caused by genetically modified foods (GMF) in developed countries, the relevance of this variable in decision-making about the purchase of fluid milk among consumers in Temuco (La Araucanía Region, Chile) was determined. By means of a personal survey of 400 people and using conjoint analysis, it was determined that the presence of genetic modifications in food was more important (44.7%) than brand (29.5%) and price (25.5%) in the decision-making process. By cluster analysis three segments were identified; the largest group (46.5%) gave similar relevance to food production and brand, preferring genetically modified milk. For the second group (41.5%), the presence or absence of genetic modification was the most important variable in the purchase, with a strong rejection of milk produced by genetic manipulation and preference for non-transgenic milk. The minority segment (12.0%) placed a higher value on price. These three segments prefer national brand milk, reject the product with private brands and react positively to lower prices. The most sensitive segment to genetic food manipulation had a higher proportion of people under 35 years of age and with no children. It is concluded that the absence of genetic manipulation in food is a desirable condition, mainly for young consumers of La Araucanía Region.
author	Schnettler M,Berta Sepúlveda B,Oriana Ruiz F,Danilo
author_facet	Schnettler M,Berta Sepúlveda B,Oriana Ruiz F,Danilo
author_sort	Schnettler M,Berta
title	Acceptance of Transgenic Milk in La Araucania Region,Chile
title_short	Acceptance of Transgenic Milk in La Araucania Region,Chile
title_full	Acceptance of Transgenic Milk in La Araucania Region,Chile
title_fullStr	Acceptance of Transgenic Milk in La Araucania Region,Chile
title_full_unstemmed	Acceptance of Transgenic Milk in La Araucania Region,Chile
title_sort	acceptance of transgenic milk in la araucania region,chile
publisher	Instituto de Investigaciones Agropecuarias, INIA
publishDate	2008
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000400008
work_keys_str_mv	AT schnettlermberta acceptanceoftransgenicmilkinlaaraucaniaregionchile AT sepulvedaboriana acceptanceoftransgenicmilkinlaaraucaniaregionchile AT ruizfdanilo acceptanceoftransgenicmilkinlaaraucaniaregionchile
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Acceptance of Transgenic Milk in La Araucania Region,Chile

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