Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern Chile

Credence attributes (production system, animal welfare, traceability, among others) have acquired importance for meat products in developed countries, representing information that must be included on label. A personal survey was administered to 770 consumers in the Bío-Bío and La Araucanía Regions,...

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Autores principales: Schnettler M,Berta, Silva F,Roberto, Sepúlveda B,Néstor
Lenguaje:English
Publicado: Instituto de Investigaciones Agropecuarias, INIA 2009
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392009000300010
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spelling oai:scielo:S0718-583920090003000102018-10-01Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern ChileSchnettler M,BertaSilva F,RobertoSepúlveda B,Néstor beef label animal welfare production systems traceability Credence attributes (production system, animal welfare, traceability, among others) have acquired importance for meat products in developed countries, representing information that must be included on label. A personal survey was administered to 770 consumers in the Bío-Bío and La Araucanía Regions, Chile, to determine the utility of information contained on the label and acceptance of information referred to as credence attributes, as well as to distinguish different consumer segments. The packaging and expiry dates were the most useful aspects of the current information. The greatest degree of agreement with respect to information that should be included was a quality seal, type of animal, handling regarding animal welfare, production system and feeding. Using cluster analysis, three segments were distinguished. The largest (49.2%) agreed most strongly with including information about feeding, transport conditions, slaughtering, traceability, and production system. The second group (34.4%) was indifferent to information about transport, slaughter and traceability. The smallest segment (16.4%) disagreed with including information on slaughtering. Therefore, the information currently present on meat labels was useful for consumers, who would also value having information on the credence attributes associated with cattle production, such as production system, feeding and animal welfare.info:eu-repo/semantics/openAccessInstituto de Investigaciones Agropecuarias, INIAChilean journal of agricultural research v.69 n.3 20092009-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392009000300010en10.4067/S0718-58392009000300010
institution Scielo Chile
collection Scielo Chile
language English
topic beef
label
animal welfare
production systems
traceability
spellingShingle beef
label
animal welfare
production systems
traceability
Schnettler M,Berta
Silva F,Roberto
Sepúlveda B,Néstor
Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern Chile
description Credence attributes (production system, animal welfare, traceability, among others) have acquired importance for meat products in developed countries, representing information that must be included on label. A personal survey was administered to 770 consumers in the Bío-Bío and La Araucanía Regions, Chile, to determine the utility of information contained on the label and acceptance of information referred to as credence attributes, as well as to distinguish different consumer segments. The packaging and expiry dates were the most useful aspects of the current information. The greatest degree of agreement with respect to information that should be included was a quality seal, type of animal, handling regarding animal welfare, production system and feeding. Using cluster analysis, three segments were distinguished. The largest (49.2%) agreed most strongly with including information about feeding, transport conditions, slaughtering, traceability, and production system. The second group (34.4%) was indifferent to information about transport, slaughter and traceability. The smallest segment (16.4%) disagreed with including information on slaughtering. Therefore, the information currently present on meat labels was useful for consumers, who would also value having information on the credence attributes associated with cattle production, such as production system, feeding and animal welfare.
author Schnettler M,Berta
Silva F,Roberto
Sepúlveda B,Néstor
author_facet Schnettler M,Berta
Silva F,Roberto
Sepúlveda B,Néstor
author_sort Schnettler M,Berta
title Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern Chile
title_short Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern Chile
title_full Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern Chile
title_fullStr Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern Chile
title_full_unstemmed Utility to Consumers and Consumer Acceptance of Information on Beef Labels in Southern Chile
title_sort utility to consumers and consumer acceptance of information on beef labels in southern chile
publisher Instituto de Investigaciones Agropecuarias, INIA
publishDate 2009
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392009000300010
work_keys_str_mv AT schnettlermberta utilitytoconsumersandconsumeracceptanceofinformationonbeeflabelsinsouthernchile
AT silvafroberto utilitytoconsumersandconsumeracceptanceofinformationonbeeflabelsinsouthernchile
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