Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision

Agrifood markets worldwide have focused on searching for new quality attribute differentiators, which capture the attention of consumers and meet their needs. The purpose of this research was to determine the importance of a set of quality attribute differentiators associated with a beef cut on the...

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Autores principales:	Villalobos,Pablo, Padilla,Carlos, Ponce,Cristian, Rojas,Álvaro
Lenguaje:	English
Publicado:	Instituto de Investigaciones Agropecuarias, INIA 2010
Materias:	conjoint analysis country of origin animal welfare quality assurance differentiation marketing
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392010000100009
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spelling	oai:scielo:S0718-583920100001000092018-10-01Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase DecisionVillalobos,PabloPadilla,CarlosPonce,CristianRojas,Álvaro conjoint analysis country of origin animal welfare quality assurance differentiation marketing Agrifood markets worldwide have focused on searching for new quality attribute differentiators, which capture the attention of consumers and meet their needs. The purpose of this research was to determine the importance of a set of quality attribute differentiators associated with a beef cut on the choice behavior of the Chilean consumer. The evaluated differentiating characteristics were: price, origin, production method, and quality assurance. A total of 750 subjects were surveyed in the following cities: Talca, Rancagua, and Santiago. Conjoint analysis was carried out to estimate the impact of the assessed attributes on the purchase decision of the consumers polled. Findings point out that the quality attribute differentiators significantly influence consumer choice behavior, with price being the least important for the majority of consumers polled (21.07% relative importance for the whole sample). In this context, the quality assurance attribute is shown as the most relevant which guides the decision-making process of beef consumers (29.75% relative importance for the whole sample). Even though some limitations are shown within this study, it must be emphasized that the results follow similar trends already described in previous research carried out in other countries. These tendencies should be considered, therefore, to establish differentiation strategy tools when designing a marketing mix focused on the domestic market.info:eu-repo/semantics/openAccessInstituto de Investigaciones Agropecuarias, INIAChilean journal of agricultural research v.70 n.1 20102010-03-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392010000100009en10.4067/S0718-58392010000100009
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	conjoint analysis country of origin animal welfare quality assurance differentiation marketing
spellingShingle	conjoint analysis country of origin animal welfare quality assurance differentiation marketing Villalobos,Pablo Padilla,Carlos Ponce,Cristian Rojas,Álvaro Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
description	Agrifood markets worldwide have focused on searching for new quality attribute differentiators, which capture the attention of consumers and meet their needs. The purpose of this research was to determine the importance of a set of quality attribute differentiators associated with a beef cut on the choice behavior of the Chilean consumer. The evaluated differentiating characteristics were: price, origin, production method, and quality assurance. A total of 750 subjects were surveyed in the following cities: Talca, Rancagua, and Santiago. Conjoint analysis was carried out to estimate the impact of the assessed attributes on the purchase decision of the consumers polled. Findings point out that the quality attribute differentiators significantly influence consumer choice behavior, with price being the least important for the majority of consumers polled (21.07% relative importance for the whole sample). In this context, the quality assurance attribute is shown as the most relevant which guides the decision-making process of beef consumers (29.75% relative importance for the whole sample). Even though some limitations are shown within this study, it must be emphasized that the results follow similar trends already described in previous research carried out in other countries. These tendencies should be considered, therefore, to establish differentiation strategy tools when designing a marketing mix focused on the domestic market.
author	Villalobos,Pablo Padilla,Carlos Ponce,Cristian Rojas,Álvaro
author_facet	Villalobos,Pablo Padilla,Carlos Ponce,Cristian Rojas,Álvaro
author_sort	Villalobos,Pablo
title	Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
title_short	Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
title_full	Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
title_fullStr	Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
title_full_unstemmed	Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
title_sort	beef consumer preferences in chile: importance of quality attribute differentiators on the purchase decision
publisher	Instituto de Investigaciones Agropecuarias, INIA
publishDate	2010
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392010000100009
work_keys_str_mv	AT villalobospablo beefconsumerpreferencesinchileimportanceofqualityattributedifferentiatorsonthepurchasedecision AT padillacarlos beefconsumerpreferencesinchileimportanceofqualityattributedifferentiatorsonthepurchasedecision AT poncecristian beefconsumerpreferencesinchileimportanceofqualityattributedifferentiatorsonthepurchasedecision AT rojasalvaro beefconsumerpreferencesinchileimportanceofqualityattributedifferentiatorsonthepurchasedecision
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Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision

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