No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile

Abstract: This paper analyzes the use and appropriation of digital media by the Chilean social movement No + AFP. Specifically, the spotlight is placed on the movement’s digital video activism practices and its communication activity; organizational and collective action strategies mediate...

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Autor principal: Sola-Morales,Salome
Lenguaje:English
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2020
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-15292020000100014
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spelling oai:scielo:S0719-152920200001000142020-08-18No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal ChileSola-Morales,Salome video activism social media protest social movement Chile Abstract: This paper analyzes the use and appropriation of digital media by the Chilean social movement No + AFP. Specifically, the spotlight is placed on the movement’s digital video activism practices and its communication activity; organizational and collective action strategies mediated by new information and communication technologies. A qualitative (content analysis) methodology was developed to analyze the movement’s most relevant videos regarding three aspects: (1) political strategy; (2) actors, and (3) the locations in which videos were filmed. The main conclusion is that video activism was central to supporting the movement’s offline strategy. The videos were basically used for propaganda and informational purposes and became a challenge against hegemonic media production in Chile; the main actors were citizens opposing the corporate, the hegemonic media and the government; and the streets, the traditional protest setting, were the preferred location.info:eu-repo/semantics/openAccessUniversidad de Chile. Instituto de la Comunicación e ImagenComunicación y medios v.29 n.41 20202020-06-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-15292020000100014en10.5354/0719-1529.2020.55907
institution Scielo Chile
collection Scielo Chile
language English
topic video activism
social media
protest
social movement
Chile
spellingShingle video activism
social media
protest
social movement
Chile
Sola-Morales,Salome
No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile
description Abstract: This paper analyzes the use and appropriation of digital media by the Chilean social movement No + AFP. Specifically, the spotlight is placed on the movement’s digital video activism practices and its communication activity; organizational and collective action strategies mediated by new information and communication technologies. A qualitative (content analysis) methodology was developed to analyze the movement’s most relevant videos regarding three aspects: (1) political strategy; (2) actors, and (3) the locations in which videos were filmed. The main conclusion is that video activism was central to supporting the movement’s offline strategy. The videos were basically used for propaganda and informational purposes and became a challenge against hegemonic media production in Chile; the main actors were citizens opposing the corporate, the hegemonic media and the government; and the streets, the traditional protest setting, were the preferred location.
author Sola-Morales,Salome
author_facet Sola-Morales,Salome
author_sort Sola-Morales,Salome
title No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile
title_short No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile
title_full No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile
title_fullStr No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile
title_full_unstemmed No + AFP: Video activism, civic mobilization and protest movements for decent pensions in neoliberal Chile
title_sort no + afp: video activism, civic mobilization and protest movements for decent pensions in neoliberal chile
publisher Universidad de Chile. Instituto de la Comunicación e Imagen
publishDate 2020
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-15292020000100014
work_keys_str_mv AT solamoralessalome noafpvideoactivismcivicmobilizationandprotestmovementsfordecentpensionsinneoliberalchile
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