Communication and branding on national tourism websites

Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents...

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Autores principales:	Fernández-Cavia,José, Castro,Daniela
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Comunicaciones 2015
Materias:	Destination branding e-tourism website assessment national tourist destination official destination website destination marketing organization web quality index
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2015000200012
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spelling	oai:scielo:S0719-367X20150002000122015-12-28Communication and branding on national tourism websitesFernández-Cavia,JoséCastro,Daniela Destination branding e-tourism website assessment national tourist destination official destination website destination marketing organization web quality index Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents a quality assessment of the official destination websites of five countries -Spain, Brazil, Argentina, Chile and China- obtained from applying the Web Quality Index. The results show that the best quality is achieved by Spain's official destination website followed by those of Argentina, Chile, Brazil and China. The research also reveals that the national tourism websites require a clear improvement in areas such as interactivity, persuasiveness and commercialization.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de ComunicacionesCuadernos.info n.37 20152015-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2015000200012en10.7764/cdi.37.682
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Destination branding e-tourism website assessment national tourist destination official destination website destination marketing organization web quality index
spellingShingle	Destination branding e-tourism website assessment national tourist destination official destination website destination marketing organization web quality index Fernández-Cavia,José Castro,Daniela Communication and branding on national tourism websites
description	Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents a quality assessment of the official destination websites of five countries -Spain, Brazil, Argentina, Chile and China- obtained from applying the Web Quality Index. The results show that the best quality is achieved by Spain's official destination website followed by those of Argentina, Chile, Brazil and China. The research also reveals that the national tourism websites require a clear improvement in areas such as interactivity, persuasiveness and commercialization.
author	Fernández-Cavia,José Castro,Daniela
author_facet	Fernández-Cavia,José Castro,Daniela
author_sort	Fernández-Cavia,José
title	Communication and branding on national tourism websites
title_short	Communication and branding on national tourism websites
title_full	Communication and branding on national tourism websites
title_fullStr	Communication and branding on national tourism websites
title_full_unstemmed	Communication and branding on national tourism websites
title_sort	communication and branding on national tourism websites
publisher	Pontificia Universidad Católica de Chile. Facultad de Comunicaciones
publishDate	2015
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2015000200012
work_keys_str_mv	AT fernandezcaviajose communicationandbrandingonnationaltourismwebsites AT castrodaniela communicationandbrandingonnationaltourismwebsites
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Communication and branding on national tourism websites

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