Explaining voluntary blood donation from a communication perspective

Using the Communication Mediation Model, this study argues that interpersonal communication holds considerable potential to motivate and facilitate voluntary blood donation. To test this claim, three blood donation scenarios are used: past donation, future intention, and intention during an emergenc...

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Autor principal:	Abril,Eulàlia P
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Comunicaciones 2016
Materias:	Voluntary blood donation blood talk communication mediation model Colombia
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2016000100002
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spelling	oai:scielo:S0719-367X20160001000022016-07-01Explaining voluntary blood donation from a communication perspectiveAbril,Eulàlia P Voluntary blood donation blood talk communication mediation model Colombia Using the Communication Mediation Model, this study argues that interpersonal communication holds considerable potential to motivate and facilitate voluntary blood donation. To test this claim, three blood donation scenarios are used: past donation, future intention, and intention during an emergency. Results from path analysis using survey data from Colombia show that talking about blood donation is central to voluntary blood donation. The direct effects of blood talk on past donation and future intention are significant. Importantly, blood talk mediates the contribution of other variables in the model, including media use and pro-civic behaviors. Findings hold true for both first-time and repeat donors.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de ComunicacionesCuadernos.info n.38 20162016-06-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2016000100002en10.7764/cdi.38.697
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Voluntary blood donation blood talk communication mediation model Colombia
spellingShingle	Voluntary blood donation blood talk communication mediation model Colombia Abril,Eulàlia P Explaining voluntary blood donation from a communication perspective
description	Using the Communication Mediation Model, this study argues that interpersonal communication holds considerable potential to motivate and facilitate voluntary blood donation. To test this claim, three blood donation scenarios are used: past donation, future intention, and intention during an emergency. Results from path analysis using survey data from Colombia show that talking about blood donation is central to voluntary blood donation. The direct effects of blood talk on past donation and future intention are significant. Importantly, blood talk mediates the contribution of other variables in the model, including media use and pro-civic behaviors. Findings hold true for both first-time and repeat donors.
author	Abril,Eulàlia P
author_facet	Abril,Eulàlia P
author_sort	Abril,Eulàlia P
title	Explaining voluntary blood donation from a communication perspective
title_short	Explaining voluntary blood donation from a communication perspective
title_full	Explaining voluntary blood donation from a communication perspective
title_fullStr	Explaining voluntary blood donation from a communication perspective
title_full_unstemmed	Explaining voluntary blood donation from a communication perspective
title_sort	explaining voluntary blood donation from a communication perspective
publisher	Pontificia Universidad Católica de Chile. Facultad de Comunicaciones
publishDate	2016
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2016000100002
work_keys_str_mv	AT abrileulaliap explainingvoluntaryblooddonationfromacommunicationperspective
_version_	1714207065118867456

Explaining voluntary blood donation from a communication perspective

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