Explaining voluntary blood donation from a communication perspective
Using the Communication Mediation Model, this study argues that interpersonal communication holds considerable potential to motivate and facilitate voluntary blood donation. To test this claim, three blood donation scenarios are used: past donation, future intention, and intention during an emergenc...
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| Language: | English |
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Pontificia Universidad Católica de Chile. Facultad de Comunicaciones
2016
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| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2016000100002 |
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