A discrete proposal: Appeals to the social networks of popular programmes in Europe
Abstract: This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify ho...
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| Lenguaje: | English |
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Pontificia Universidad Católica de Chile. Facultad de Comunicaciones
2019
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200227 |
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oai:scielo:S0719-367X20190002002272020-01-03A discrete proposal: Appeals to the social networks of popular programmes in EuropeMonclús,BelénGarcía-Muñoz,NuriaDelgado,MatildeFranquet,RosaPrado,EmiliMendoza,Alba digital terrestrial television social media hashtag fiction information info-show Abstract: This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The content analysis shows the resources and strategies used, the differences according to country, channel ownership and programme genre, and the hegemonic use of hashtags and the unique strategies of info-show in commercial channels.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de ComunicacionesCuadernos.info n.45 20192019-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200227en10.7764/cdi.45.1562 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
digital terrestrial television social media hashtag fiction information info-show |
| spellingShingle |
digital terrestrial television social media hashtag fiction information info-show Monclús,Belén García-Muñoz,Nuria Delgado,Matilde Franquet,Rosa Prado,Emili Mendoza,Alba A discrete proposal: Appeals to the social networks of popular programmes in Europe |
| description |
Abstract: This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The content analysis shows the resources and strategies used, the differences according to country, channel ownership and programme genre, and the hegemonic use of hashtags and the unique strategies of info-show in commercial channels. |
| author |
Monclús,Belén García-Muñoz,Nuria Delgado,Matilde Franquet,Rosa Prado,Emili Mendoza,Alba |
| author_facet |
Monclús,Belén García-Muñoz,Nuria Delgado,Matilde Franquet,Rosa Prado,Emili Mendoza,Alba |
| author_sort |
Monclús,Belén |
| title |
A discrete proposal: Appeals to the social networks of popular programmes in Europe |
| title_short |
A discrete proposal: Appeals to the social networks of popular programmes in Europe |
| title_full |
A discrete proposal: Appeals to the social networks of popular programmes in Europe |
| title_fullStr |
A discrete proposal: Appeals to the social networks of popular programmes in Europe |
| title_full_unstemmed |
A discrete proposal: Appeals to the social networks of popular programmes in Europe |
| title_sort |
discrete proposal: appeals to the social networks of popular programmes in europe |
| publisher |
Pontificia Universidad Católica de Chile. Facultad de Comunicaciones |
| publishDate |
2019 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-367X2019000200227 |
| work_keys_str_mv |
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| _version_ |
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