Branding Port: Crisis, Transformation and the Advent of Modern Brands in the Port Wine Trade (1945-1975)
Abstract: In this article we will explore how modern brands developed in the port wine trade, particularly in the three decades after the end of World War II. A commercial crisis followed the end of the conflict, with port sales only recovering from stagnation in the mid-1960s, in a time when multin...
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| Language: | English |
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Universidad de Santiago de Chile. Instituto de Estudios Avanzados.
2019
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| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-49942019000200045 |
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