Branding Port: Crisis, Transformation and the Advent of Modern Brands in the Port Wine Trade (1945-1975)
Abstract: In this article we will explore how modern brands developed in the port wine trade, particularly in the three decades after the end of World War II. A commercial crisis followed the end of the conflict, with port sales only recovering from stagnation in the mid-1960s, in a time when multin...
Guardado en:
| Autor principal: | |
|---|---|
| Lenguaje: | English |
| Publicado: |
Universidad de Santiago de Chile. Instituto de Estudios Avanzados.
2019
|
| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0719-49942019000200045 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Sea el primero en dejar un comentario!