Ethical evaluation of pharmaceutical marketing in Pakistan

Our aim in this study is to give a broad overview of the main ethical and legal challenges of pharmaceutical marketing. The purpose of this study was also to investigate unethical pharmaceutical marketing, the effect on physicians of receiving gifts, the influences of perceptions regarding the impor...

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Autores principales:	Ahmad,M, Akhtar,N, Awan,M.H.A, Murtaza2,G
Lenguaje:	English
Publicado:	Centro Interdisciplinario de Estudios en Bioética, Universidad de Chile 2011
Materias:	pharmaceutical marketing ethic in marketing gifting to physician physician-industry relationship pharmaceutical promotion and drug samples
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S1726-569X2011000200008
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spelling	oai:scielo:S1726-569X20110002000082012-03-28Ethical evaluation of pharmaceutical marketing in PakistanAhmad,MAkhtar,NAwan,M.H.AMurtaza2,G pharmaceutical marketing ethic in marketing gifting to physician physician-industry relationship pharmaceutical promotion and drug samples Our aim in this study is to give a broad overview of the main ethical and legal challenges of pharmaceutical marketing. The purpose of this study was also to investigate unethical pharmaceutical marketing, the effect on physicians of receiving gifts, the influences of perceptions regarding the importance of ethics and social responsibility on ethical intentions of marketing professionals. It also investigates the effect of unethical marketing on ultimate consumer (patient). Questionnaire based survey study was conducted from two main categories: (i) physicians/consultants and (ii) pharmaceutical companies. In Pakistan, there is no mechanism to monitor the drug promotional campaign by pharmaceutical industry despite the fact that there is enough evidence that irrational pharmacotherapy is increasingly encountered even in the developed countries due to unethical practices of pharmaceutical promotion. Medical practitioners and the pharmaceutical industry serve interests that sometimes overlap and sometimes conflict. There is strong evidence that associations between industry and physicians influence the behaviour of the latter in relation to both clinical decision making and ethical promotion of drugs. The basic principles underlying the conduct of physicians with respect to pharmaceutical companies should be openness and transparency.info:eu-repo/semantics/openAccessCentro Interdisciplinario de Estudios en Bioética, Universidad de ChileActa bioethica v.17 n.2 20112011-11-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S1726-569X2011000200008en10.4067/S1726-569X2011000200008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	pharmaceutical marketing ethic in marketing gifting to physician physician-industry relationship pharmaceutical promotion and drug samples
spellingShingle	pharmaceutical marketing ethic in marketing gifting to physician physician-industry relationship pharmaceutical promotion and drug samples Ahmad,M Akhtar,N Awan,M.H.A Murtaza2,G Ethical evaluation of pharmaceutical marketing in Pakistan
description	Our aim in this study is to give a broad overview of the main ethical and legal challenges of pharmaceutical marketing. The purpose of this study was also to investigate unethical pharmaceutical marketing, the effect on physicians of receiving gifts, the influences of perceptions regarding the importance of ethics and social responsibility on ethical intentions of marketing professionals. It also investigates the effect of unethical marketing on ultimate consumer (patient). Questionnaire based survey study was conducted from two main categories: (i) physicians/consultants and (ii) pharmaceutical companies. In Pakistan, there is no mechanism to monitor the drug promotional campaign by pharmaceutical industry despite the fact that there is enough evidence that irrational pharmacotherapy is increasingly encountered even in the developed countries due to unethical practices of pharmaceutical promotion. Medical practitioners and the pharmaceutical industry serve interests that sometimes overlap and sometimes conflict. There is strong evidence that associations between industry and physicians influence the behaviour of the latter in relation to both clinical decision making and ethical promotion of drugs. The basic principles underlying the conduct of physicians with respect to pharmaceutical companies should be openness and transparency.
author	Ahmad,M Akhtar,N Awan,M.H.A Murtaza2,G
author_facet	Ahmad,M Akhtar,N Awan,M.H.A Murtaza2,G
author_sort	Ahmad,M
title	Ethical evaluation of pharmaceutical marketing in Pakistan
title_short	Ethical evaluation of pharmaceutical marketing in Pakistan
title_full	Ethical evaluation of pharmaceutical marketing in Pakistan
title_fullStr	Ethical evaluation of pharmaceutical marketing in Pakistan
title_full_unstemmed	Ethical evaluation of pharmaceutical marketing in Pakistan
title_sort	ethical evaluation of pharmaceutical marketing in pakistan
publisher	Centro Interdisciplinario de Estudios en Bioética, Universidad de Chile
publishDate	2011
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S1726-569X2011000200008
work_keys_str_mv	AT ahmadm ethicalevaluationofpharmaceuticalmarketinginpakistan AT akhtarn ethicalevaluationofpharmaceuticalmarketinginpakistan AT awanmha ethicalevaluationofpharmaceuticalmarketinginpakistan AT murtaza2g ethicalevaluationofpharmaceuticalmarketinginpakistan
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Ethical evaluation of pharmaceutical marketing in Pakistan

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