Eyes do not lie. Investigation of the effectiveness of outdoor advertising instruments: an applied neuromarketing research with eye-tracking technique
Abstract Traditional techniques of market research and information gathering to meet business needs fail because they cannot always produce the desired results. This has necessitated the use of new techniques and methods for gathering information. Companies frequently resort to advertising activitie...
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| Autores principales: | , |
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| Lenguaje: | English |
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Centro Interdisciplinario de Estudios en Bioética, Universidad de Chile
2021
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S1726-569X2021000200235 |
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