Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)

Abstract Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference...

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Autores principales:	Cabana-Villca,Ricardo, Ortega-Marín,María I., Gutiérrez-Rojas,Alondra A., Aguilera-Zambra,Mauricio I., Chiang-Guzmán,Andrés F.
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile.Facultad de Agronomía e Ingeniería Forestal 2021
Materias:	Avocado perceived quality perceived risk perceived value satisfaction structural equation modeling
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S2452-57312021000200045
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spelling	oai:scielo:S2452-573120210002000452021-09-27Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)Cabana-Villca,RicardoOrtega-Marín,María I.Gutiérrez-Rojas,Alondra A.Aguilera-Zambra,Mauricio I.Chiang-Guzmán,Andrés F. Avocado perceived quality perceived risk perceived value satisfaction structural equation modeling Abstract Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference for Chilean avocados. This is substantiated using an exploratory multivariate analysis, which was performed on a causal model comprised of endogenous constructs: perceived extrinsic and intrinsic quality, perceived risk and perceived value. The sample consists of 346 French consumers of Chilean avocados in supermarkets of the Auvergne-Rhône-Alpes region. The main results show that the risk perceived by French consumers can only be related to the perceived extrinsic quality of the product. On the other hand, both perceived intrinsic and extrinsic quality are directly related to perceived value. Finally, it is concluded that French consumer satisfaction in the preference for Chilean avocados can be explained by the variables perceived intrinsic quality, perceived extrinsic quality and perceived value.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile.Facultad de Agronomía e Ingeniería ForestalInternational journal of agriculture and natural resources v.48 n.2 20212021-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S2452-57312021000200045en10.7764/ijanr.v48i2.2285
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Avocado perceived quality perceived risk perceived value satisfaction structural equation modeling
spellingShingle	Avocado perceived quality perceived risk perceived value satisfaction structural equation modeling Cabana-Villca,Ricardo Ortega-Marín,María I. Gutiérrez-Rojas,Alondra A. Aguilera-Zambra,Mauricio I. Chiang-Guzmán,Andrés F. Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)
description	Abstract Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference for Chilean avocados. This is substantiated using an exploratory multivariate analysis, which was performed on a causal model comprised of endogenous constructs: perceived extrinsic and intrinsic quality, perceived risk and perceived value. The sample consists of 346 French consumers of Chilean avocados in supermarkets of the Auvergne-Rhône-Alpes region. The main results show that the risk perceived by French consumers can only be related to the perceived extrinsic quality of the product. On the other hand, both perceived intrinsic and extrinsic quality are directly related to perceived value. Finally, it is concluded that French consumer satisfaction in the preference for Chilean avocados can be explained by the variables perceived intrinsic quality, perceived extrinsic quality and perceived value.
author	Cabana-Villca,Ricardo Ortega-Marín,María I. Gutiérrez-Rojas,Alondra A. Aguilera-Zambra,Mauricio I. Chiang-Guzmán,Andrés F.
author_facet	Cabana-Villca,Ricardo Ortega-Marín,María I. Gutiérrez-Rojas,Alondra A. Aguilera-Zambra,Mauricio I. Chiang-Guzmán,Andrés F.
author_sort	Cabana-Villca,Ricardo
title	Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)
title_short	Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)
title_full	Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)
title_fullStr	Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)
title_full_unstemmed	Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)
title_sort	factors that influence french consumer satisfaction in the preference for chilean avocados (persea americana mill.)
publisher	Pontificia Universidad Católica de Chile.Facultad de Agronomía e Ingeniería Forestal
publishDate	2021
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S2452-57312021000200045
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Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)

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