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Área temática:
H - Social Science
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Mercadotecnia
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Área temática:
H - Social Science
Biblioteca:
Biblioteca Central
Suggested Topics:
Mercadotecnia
AND
Service industries
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Marketing de servicios /
by
Zeithaml, Valarie A.
Published 2009
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Marketing de servicios : personal, tecnología y estrategia /
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Lovelock, Christopher H.
Published 2009
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Fuente de Datos
UMC-Biblioteca
2
Biblioteca
Biblioteca Central
Format
Book
2
Tipo de ítem
Libro
2
Área temática
H - Social Science
Author
Bitner, Mary Jo
1
Calderón Dávalos, Juan Pablo
1
Gremler, Dwayne D.
1
Lovelock, Christopher H.
1
López Espinosa, Irma
1
Pineda Ayala, Leticia Esther
1
Treviño Rosales, Magda Elizabeth
1
Velázquez Arellano, Jorge Alberto
1
Wirtz, Jochen
1
Zeithaml, Valarie A.
1
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