Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience

par López,Manuela, Sicilia,María
Publié 2014

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

par Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim
Publié 2016

Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam

par Pham Minh, Dang Thao Yen, Ngo Thi Huong Quynh, Hoang Thi Hong Yen, Tran Thi Thanh Nga, Nguyen Van Quoc
Publié 2021

Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists

par Ziye Shang, Jian Ming Luo
Publié 2021

Algorithmic or Human Source? Examining Relative Hostile Media Effect With a Transformer-Based Framework

par Chenyan Jia, Ruibo Liu
Publié 2021

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

par Sahat Aditua Fandhitya Silalahi, Fachrurazi Fachrurazi, Achmad Muchaddam Fahham
Publié 2021

Halo Effect and Source Credibility in the Evaluation of Food Products Identified by Third-Party Certified Eco-Labels: Can Information Prevent Biased Inferences?

par Ana Lanero, José-Luis Vázquez, César Sahelices-Pinto
Publié 2021