Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience

por López,Manuela, Sicilia,María
Publicado 2014

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

por Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim
Publicado 2016

Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam

por Pham Minh, Dang Thao Yen, Ngo Thi Huong Quynh, Hoang Thi Hong Yen, Tran Thi Thanh Nga, Nguyen Van Quoc
Publicado 2021

Modeling of the Impact of the Credibility of the Destination Endorser on the Place Attachment of Potential Tourists

por Ziye Shang, Jian Ming Luo
Publicado 2021

Algorithmic or Human Source? Examining Relative Hostile Media Effect With a Transformer-Based Framework

por Chenyan Jia, Ruibo Liu
Publicado 2021

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

por Sahat Aditua Fandhitya Silalahi, Fachrurazi Fachrurazi, Achmad Muchaddam Fahham
Publicado 2021

Halo Effect and Source Credibility in the Evaluation of Food Products Identified by Third-Party Certified Eco-Labels: Can Information Prevent Biased Inferences?

por Ana Lanero, José-Luis Vázquez, César Sahelices-Pinto
Publicado 2021