Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry

por Hazem Rasheed Gaber, Ahmed Elsamadicy, Len Tiu Wright
Publicado 2021

Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization

por Hazem Rasheed Gaber, Len Tiu Wright, Kaouther Kooli
Publicado 2019

Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study

por Andy Fred Wali, Idika Awa Uduma, Len Tiu Wright
Publicado 2016

Enhancing consumers’ self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction

por Ala’ Omar Dandis, Len Tiu Wright, Donna Marie Wallace-Williams, Ibrahim Mukattash, Mohammad Al Haj Eid, Helen (Huifen) Cai
Publicado 2021