Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy

por Aobakwe Ledikwe, Beate Stiehler-Mulder, Mornay Roberts-Lombard
Publicado 2020

Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective

por Tendai Douglas Svotwa, Mornay Roberts-Lombard, Olumide Jaiyeoba
Publicado 2020

The interrelationship between internal marketing, employee perceived quality and customer satisfaction – a conventional banking perspective

por Leigh de Bruin, Mornay Roberts-Lombard, Christine de Meyer-Heydenrych
Publicado 2021