Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic...

por María Núñez-Fernández, Héctor Hugo Pérez-Villarreal, Yesica Mayett-Moreno
Publicado 2021

Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions

por Brenda Patricia Gallegos-Hernández, Héctor Hugo Pérez-Villarreal, Igor Barahona, Yesica Mayett-Moreno
Publicado 2018