Attitudes to Online Advertising: New Formats and New Perspectives

Technological advances such as the mobile phone and the Internet have reshaped the advertising industry, where society, businesses and consumers have transformed their behaviour profiting from the new media of communication and advertising. In this context, engaging and creating long-term emotional...

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Detalles Bibliográficos
Autor principal: Aramendia Muneta, Maria Elena
Otros Autores: Olarte Pascual, Cristina (null)
Formato: text (thesis)
Lenguaje:eng
Publicado: Universidad de La Rioja (España) 2019
Acceso en línea:https://dialnet.unirioja.es/servlet/oaites?codigo=246391
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