Attitudes to Online Advertising: New Formats and New Perspectives
Technological advances such as the mobile phone and the Internet have reshaped the advertising industry, where society, businesses and consumers have transformed their behaviour profiting from the new media of communication and advertising. In this context, engaging and creating long-term emotional...
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| Formato: | text (thesis) |
| Lenguaje: | eng |
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Universidad de La Rioja (España)
2019
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| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaites?codigo=246391 |
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