O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra

The research aimed to analyze the influence of strengthening consumer expectations on the country-of - -origin effect on the perceived quality and its intention to purchase. By means experimental research, which comprised 198 participants, divided into six subgroups, we analyzed the effect generate...

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Autores principales: Fernanda Lazzari, Gabriel Sperandio Milan, Luiz Antonio Slongo
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Lenguaje:PT
Publicado: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016
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Acceso en línea:https://doaj.org/article/007553ef52624574a88dbcb3600f41ab
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spelling oai:doaj.org-article:007553ef52624574a88dbcb3600f41ab2021-11-11T15:16:07ZO Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra1678-48552237-6453https://doaj.org/article/007553ef52624574a88dbcb3600f41ab2016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75246032012https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453The research aimed to analyze the influence of strengthening consumer expectations on the country-of - -origin effect on the perceived quality and its intention to purchase. By means experimental research, which comprised 198 participants, divided into six subgroups, we analyzed the effect generated by the positive and negative stereotypes of the country-of-origin on the perceived quality and purchase intent of a product (energy drink). After that, we proceeded to the analysis of strengthening of consumer expectations capacity on these effects. The results show the importance of the stereotype of the country of origin on consumer perception of the perceived quality of the product and of its intention to purchase. It was found that the positive stereotype of the country was able to promote a significant difference both two constructs (perceived quality and purchase intent). By comparing the control group results with the group that received the information that it was a product whose origin was the United States (positive stereotype), the latter showed higher means.Fernanda LazzariGabriel Sperandio MilanLuiz Antonio SlongoUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlecountryoforigin effectconsumer behaviorconsumer expectationsperceived qualitypurchase intentionEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 14, Iss 35, Pp 344-376 (2016)
institution DOAJ
collection DOAJ
language PT
topic country
of
origin effect
consumer behavior
consumer expectations
perceived quality
purchase intention
Economic growth, development, planning
HD72-88
spellingShingle country
of
origin effect
consumer behavior
consumer expectations
perceived quality
purchase intention
Economic growth, development, planning
HD72-88
Fernanda Lazzari
Gabriel Sperandio Milan
Luiz Antonio Slongo
O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra
description The research aimed to analyze the influence of strengthening consumer expectations on the country-of - -origin effect on the perceived quality and its intention to purchase. By means experimental research, which comprised 198 participants, divided into six subgroups, we analyzed the effect generated by the positive and negative stereotypes of the country-of-origin on the perceived quality and purchase intent of a product (energy drink). After that, we proceeded to the analysis of strengthening of consumer expectations capacity on these effects. The results show the importance of the stereotype of the country of origin on consumer perception of the perceived quality of the product and of its intention to purchase. It was found that the positive stereotype of the country was able to promote a significant difference both two constructs (perceived quality and purchase intent). By comparing the control group results with the group that received the information that it was a product whose origin was the United States (positive stereotype), the latter showed higher means.
format article
author Fernanda Lazzari
Gabriel Sperandio Milan
Luiz Antonio Slongo
author_facet Fernanda Lazzari
Gabriel Sperandio Milan
Luiz Antonio Slongo
author_sort Fernanda Lazzari
title O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra
title_short O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra
title_full O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra
title_fullStr O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra
title_full_unstemmed O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra
title_sort o efeito país de origem e a influência do fortalecimento das expectativas do consumidor sobre a qualidade percebida e a sua intenção de compra
publisher Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate 2016
url https://doaj.org/article/007553ef52624574a88dbcb3600f41ab
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