O Efeito País de Origem e a Influência do Fortalecimento das Expectativas do Consumidor Sobre a Qualidade Percebida e a Sua Intenção de Compra
The research aimed to analyze the influence of strengthening consumer expectations on the country-of - -origin effect on the perceived quality and its intention to purchase. By means experimental research, which comprised 198 participants, divided into six subgroups, we analyzed the effect generate...
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| Main Authors: | , , |
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| Format: | article |
| Language: | PT |
| Published: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/007553ef52624574a88dbcb3600f41ab |
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