Dynamic capabilities, Marketing Capability and Organizational Performance
The goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil. As a research method we carried out a survey with 316 IES and data analysis...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/0133332f9b0443599831fdb030471da9 |
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