Dynamic capabilities, Marketing Capability and Organizational Performance

The goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil. As a research method we carried out a survey with 316 IES and data analysis...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Adriana Roseli Wünsch Takahashi, Sergio Bulgacov, Elder Semprebon, Mônica Maier Giacomini
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2017
Materias:	dynamic capabilities marketing capabilities organizational performance higher education Business HF5001-6182
Acceso en línea:	https://doaj.org/article/0133332f9b0443599831fdb030471da9
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:0133332f9b0443599831fdb030471da9
record_format	dspace
spelling	oai:doaj.org-article:0133332f9b0443599831fdb030471da92021-11-11T15:48:07ZDynamic capabilities, Marketing Capability and Organizational Performance1807-734Xhttps://doaj.org/article/0133332f9b0443599831fdb030471da92017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123052461001https://doaj.org/toc/1807-734XThe goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil. As a research method we carried out a survey with 316 IES and data analysis was operationalized with the technique of structural equation modeling. The results indicate that the dynamic capabilities have influence on organizational performance only when mediated by marketing ability. The marketing capability has an important role in the survival, growth and renewal on educational services offerings for HEIs in private sector, and consequently in organizational performance. It is also demonstrated that mediated relationship is more intense for HEI with up to 3,000 students and other organizational profile variables such as amount of courses, the constitution, the type of institution and type of education do not significantly alter the results.Adriana Roseli Wünsch TakahashiSergio BulgacovElder SemprebonMônica Maier GiacominiFUCAPE Business Schoolarticledynamic capabilitiesmarketing capabilitiesorganizational performancehigher educationBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 14, Iss 5, Pp 466-478 (2017)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	dynamic capabilities marketing capabilities organizational performance higher education Business HF5001-6182
spellingShingle	dynamic capabilities marketing capabilities organizational performance higher education Business HF5001-6182 Adriana Roseli Wünsch Takahashi Sergio Bulgacov Elder Semprebon Mônica Maier Giacomini Dynamic capabilities, Marketing Capability and Organizational Performance
description	The goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil. As a research method we carried out a survey with 316 IES and data analysis was operationalized with the technique of structural equation modeling. The results indicate that the dynamic capabilities have influence on organizational performance only when mediated by marketing ability. The marketing capability has an important role in the survival, growth and renewal on educational services offerings for HEIs in private sector, and consequently in organizational performance. It is also demonstrated that mediated relationship is more intense for HEI with up to 3,000 students and other organizational profile variables such as amount of courses, the constitution, the type of institution and type of education do not significantly alter the results.
format	article
author	Adriana Roseli Wünsch Takahashi Sergio Bulgacov Elder Semprebon Mônica Maier Giacomini
author_facet	Adriana Roseli Wünsch Takahashi Sergio Bulgacov Elder Semprebon Mônica Maier Giacomini
author_sort	Adriana Roseli Wünsch Takahashi
title	Dynamic capabilities, Marketing Capability and Organizational Performance
title_short	Dynamic capabilities, Marketing Capability and Organizational Performance
title_full	Dynamic capabilities, Marketing Capability and Organizational Performance
title_fullStr	Dynamic capabilities, Marketing Capability and Organizational Performance
title_full_unstemmed	Dynamic capabilities, Marketing Capability and Organizational Performance
title_sort	dynamic capabilities, marketing capability and organizational performance
publisher	FUCAPE Business School
publishDate	2017
url	https://doaj.org/article/0133332f9b0443599831fdb030471da9
work_keys_str_mv	AT adrianaroseliwunschtakahashi dynamiccapabilitiesmarketingcapabilityandorganizationalperformance AT sergiobulgacov dynamiccapabilitiesmarketingcapabilityandorganizationalperformance AT eldersemprebon dynamiccapabilitiesmarketingcapabilityandorganizationalperformance AT monicamaiergiacomini dynamiccapabilitiesmarketingcapabilityandorganizationalperformance
_version_	1718433870826700800

Dynamic capabilities, Marketing Capability and Organizational Performance

Ejemplares similares