Dynamic capabilities, Marketing Capability and Organizational Performance

The goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil. As a research method we carried out a survey with 316 IES and data analysis...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Adriana Roseli Wünsch Takahashi, Sergio Bulgacov, Elder Semprebon, Mônica Maier Giacomini
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2017
Materias:
Acceso en línea:https://doaj.org/article/0133332f9b0443599831fdb030471da9
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares