ANALYSIS OF INTERNATIONAL BRANDS’ ADVERTISING FILMS BY SEMIOTICS METHOD AND PUT FORTH OF MIXED ADVERTISING
In the world advertising literature, in scientific and academic sources, in terms of the basis of the message, advertisements are divided into two category as factual/rational and emotional. As potential consumers tend to buy faster due to the pleasures and impulses that perceived in emotional adver...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2021
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| Accès en ligne: | https://doaj.org/article/0148839feffc4ac88eb7c396b0e12d9c |
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