STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS

The assesses the volume and dynamics of marketing research in Russia over the past ten years which are one of the most interesting and popular marketing tools has been done. The comparative analysis of market research volume dynamics with the dynamics of the main macroeconomic indicators in comparab...

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Autores principales: V. Bogdanova, M. Bogdanova, L. Parshintseva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
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Acceso en línea:https://doaj.org/article/02aa0479293542c2a903b2e73d2b539f
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