STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS

The assesses the volume and dynamics of marketing research in Russia over the past ten years which are one of the most interesting and popular marketing tools has been done. The comparative analysis of market research volume dynamics with the dynamics of the main macroeconomic indicators in comparab...

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Autores principales:	V. Bogdanova, M. Bogdanova, L. Parshintseva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	marketing marketing research exchange rate inflation rate key macroeconomic indicators statistical methods market research volume Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/02aa0479293542c2a903b2e73d2b539f
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spelling	oai:doaj.org-article:02aa0479293542c2a903b2e73d2b539f2021-12-03T07:43:25ZSTATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS1816-42772686-841510.26425/1816-4277-2018-4-78-83https://doaj.org/article/02aa0479293542c2a903b2e73d2b539f2018-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1000https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The assesses the volume and dynamics of marketing research in Russia over the past ten years which are one of the most interesting and popular marketing tools has been done. The comparative analysis of market research volume dynamics with the dynamics of the main macroeconomic indicators in comparable prices has been performed. The role of statistical methods in marketing research has been analyzed, the brief description has been given, and provides recommendations for using of computer technology to solve analytical problems has been done.V. BogdanovaM. BogdanovaL. ParshintsevaPublishing House of the State University of Managementarticlemarketingmarketing researchexchange rateinflation ratekey macroeconomic indicatorsstatistical methodsmarket research volumeSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 4, Pp 78-83 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	marketing marketing research exchange rate inflation rate key macroeconomic indicators statistical methods market research volume Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	marketing marketing research exchange rate inflation rate key macroeconomic indicators statistical methods market research volume Sociology (General) HM401-1281 Economics as a science HB71-74 V. Bogdanova M. Bogdanova L. Parshintseva STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS
description	The assesses the volume and dynamics of marketing research in Russia over the past ten years which are one of the most interesting and popular marketing tools has been done. The comparative analysis of market research volume dynamics with the dynamics of the main macroeconomic indicators in comparable prices has been performed. The role of statistical methods in marketing research has been analyzed, the brief description has been given, and provides recommendations for using of computer technology to solve analytical problems has been done.
format	article
author	V. Bogdanova M. Bogdanova L. Parshintseva
author_facet	V. Bogdanova M. Bogdanova L. Parshintseva
author_sort	V. Bogdanova
title	STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS
title_short	STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS
title_full	STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS
title_fullStr	STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS
title_full_unstemmed	STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS
title_sort	statistical methods as a basis of marketing investigations
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/02aa0479293542c2a903b2e73d2b539f
work_keys_str_mv	AT vbogdanova statisticalmethodsasabasisofmarketinginvestigations AT mbogdanova statisticalmethodsasabasisofmarketinginvestigations AT lparshintseva statisticalmethodsasabasisofmarketinginvestigations
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STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS

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