Confucianism in China’s Nationally Oriented Advertising Text

The article is devoted to the multimodal analysis of the representation of the national-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally-oriented advertising texts of different thematic varieties. The relevance of the work is due to the imp...

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Détails bibliographiques
Auteurs principaux: Yu. Wang, E. N. Remchukova
Format: article
Langue:RU
Publié: Tsentr nauchnykh i obrazovatelnykh proektov 2021
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Accès en ligne:https://doaj.org/article/03137607cd74480a8e3668d74a8ab1cf
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