The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics

This study examines the effect of consumer rights awareness on consumer attitude and consumer intention, the effect of consumer attitude on consumer intention, and the moderating effects of gender, age and education on the effect of consumer rights awareness on both consumer attitude and intention....

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Autores principales:	Charles Makanyeza, Tendai Douglas Svotwa, Olumide Jaiyeoba
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	consumer action consumer attitude consumer intention consumer rights consumer rights awareness knowledge of consumer rights Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/05fcedf1893b4292971b9ea4af14de71
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id	oai:doaj.org-article:05fcedf1893b4292971b9ea4af14de71
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spelling	oai:doaj.org-article:05fcedf1893b4292971b9ea4af14de712021-12-02T11:37:48ZThe effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics2331-197510.1080/23311975.2021.1898301https://doaj.org/article/05fcedf1893b4292971b9ea4af14de712021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1898301https://doaj.org/toc/2331-1975This study examines the effect of consumer rights awareness on consumer attitude and consumer intention, the effect of consumer attitude on consumer intention, and the moderating effects of gender, age and education on the effect of consumer rights awareness on both consumer attitude and intention. Using data from a sample of 366 hotel guests, the study employs structural equation modelling and moderated regression analysis to test the research hypotheses. Results indicate that consumer rights awareness has a positive effect on both consumer attitude and intention while consumer attitude has a positive effect on consumer intention. Results further indicate that education moderates the effect of consumer rights awareness on both consumer attitude and intention while gender and age do not. The study is among the pioneers to examine the effect of consumer rights awareness on both consumer attitude and behavioural intention and to test the moderating effects of demographic characteristics on these relationships.Charles MakanyezaTendai Douglas SvotwaOlumide JaiyeobaTaylor & Francis Grouparticleconsumer actionconsumer attitudeconsumer intentionconsumer rightsconsumer rights awarenessknowledge of consumer rightsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer action consumer attitude consumer intention consumer rights consumer rights awareness knowledge of consumer rights Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	consumer action consumer attitude consumer intention consumer rights consumer rights awareness knowledge of consumer rights Business HF5001-6182 Management. Industrial management HD28-70 Charles Makanyeza Tendai Douglas Svotwa Olumide Jaiyeoba The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
description	This study examines the effect of consumer rights awareness on consumer attitude and consumer intention, the effect of consumer attitude on consumer intention, and the moderating effects of gender, age and education on the effect of consumer rights awareness on both consumer attitude and intention. Using data from a sample of 366 hotel guests, the study employs structural equation modelling and moderated regression analysis to test the research hypotheses. Results indicate that consumer rights awareness has a positive effect on both consumer attitude and intention while consumer attitude has a positive effect on consumer intention. Results further indicate that education moderates the effect of consumer rights awareness on both consumer attitude and intention while gender and age do not. The study is among the pioneers to examine the effect of consumer rights awareness on both consumer attitude and behavioural intention and to test the moderating effects of demographic characteristics on these relationships.
format	article
author	Charles Makanyeza Tendai Douglas Svotwa Olumide Jaiyeoba
author_facet	Charles Makanyeza Tendai Douglas Svotwa Olumide Jaiyeoba
author_sort	Charles Makanyeza
title	The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
title_short	The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
title_full	The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
title_fullStr	The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
title_full_unstemmed	The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
title_sort	effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/05fcedf1893b4292971b9ea4af14de71
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The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics

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