The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics

This study examines the effect of consumer rights awareness on consumer attitude and consumer intention, the effect of consumer attitude on consumer intention, and the moderating effects of gender, age and education on the effect of consumer rights awareness on both consumer attitude and intention....

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Autores principales: Charles Makanyeza, Tendai Douglas Svotwa, Olumide Jaiyeoba
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/05fcedf1893b4292971b9ea4af14de71
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