The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands

The main objective of this article is to develop a scale to measure relationship perception among customers of luxury fashion brands in Brazil. We followed Churchill's (1979) and Rossiter's (2002) guidelines on scale development, emcompassing interviews and the creation of a pilot version...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Fernanda Scussel, Gisela Demo
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2019
Materias:
Acceso en línea:https://doaj.org/article/06708089c1344de49400006626d65c05
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!