A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up

Despite the adoption of Six-Sigma in different service sectors, its application in the Sales function of a Technology-based Start-up has not been explored. This paper deploys an action research-based study methodology and conducts a thorough analysis of a Technology Start-up company in Indonesia, us...

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Autores principales:	Desy Wartati, Jose Arturo Garza-Reyes, Marcos Dieste, Simon Peter Nadeem, Rohit Joshi, Fernando González-Aleu
Formato:	article
Lenguaje:	EN
Publicado:	International Journal of Mathematical, Engineering and Management Sciences 2021
Materias:	six-sigma dmaic transactional process sales process technology start-up Technology T Mathematics QA1-939
Acceso en línea:	https://doaj.org/article/0685fd6a88d348ceb053745f6dbc88bb
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spelling	oai:doaj.org-article:0685fd6a88d348ceb053745f6dbc88bb2021-12-03T17:14:37ZA Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up10.33889/IJMEMS.2021.6.6.0892455-7749https://doaj.org/article/0685fd6a88d348ceb053745f6dbc88bb2021-12-01T00:00:00Zhttps://ijmems.in/cms/storage/app/public/uploads/volumes/89-IJMEMS-21-0281-6-6-1487-1517-2021.pdfhttps://doaj.org/toc/2455-7749Despite the adoption of Six-Sigma in different service sectors, its application in the Sales function of a Technology-based Start-up has not been explored. This paper deploys an action research-based study methodology and conducts a thorough analysis of a Technology Start-up company in Indonesia, using Six-Sigma principles and the Define-Measure-Analyse-Improve-Control (DMAIC) approach. Statistical validation of the causes of problems helped to formulate a strategy that may have otherwise not been possible. The results of the study and proposed solutions confirm the potential benefits of adopting Six-Sigma in the Sales function of technology start-ups to reduce, particularly, customer waiting time. The novelty of this research lies in the fact that it applies Six-Sigma in a transactional process such as sales, which earlier studies have not explored in depth. This paper can be employed as a reference for organisations to undertake and guide specific process improvement projects similar to the one presented.Desy WartatiJose Arturo Garza-ReyesMarcos DiesteSimon Peter NadeemRohit JoshiFernando González-AleuInternational Journal of Mathematical, Engineering and Management Sciencesarticlesix-sigmadmaictransactional processsales processtechnology start-upTechnologyTMathematicsQA1-939ENInternational Journal of Mathematical, Engineering and Management Sciences, Vol 6, Iss 6, Pp 1487-1517 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	six-sigma dmaic transactional process sales process technology start-up Technology T Mathematics QA1-939
spellingShingle	six-sigma dmaic transactional process sales process technology start-up Technology T Mathematics QA1-939 Desy Wartati Jose Arturo Garza-Reyes Marcos Dieste Simon Peter Nadeem Rohit Joshi Fernando González-Aleu A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up
description	Despite the adoption of Six-Sigma in different service sectors, its application in the Sales function of a Technology-based Start-up has not been explored. This paper deploys an action research-based study methodology and conducts a thorough analysis of a Technology Start-up company in Indonesia, using Six-Sigma principles and the Define-Measure-Analyse-Improve-Control (DMAIC) approach. Statistical validation of the causes of problems helped to formulate a strategy that may have otherwise not been possible. The results of the study and proposed solutions confirm the potential benefits of adopting Six-Sigma in the Sales function of technology start-ups to reduce, particularly, customer waiting time. The novelty of this research lies in the fact that it applies Six-Sigma in a transactional process such as sales, which earlier studies have not explored in depth. This paper can be employed as a reference for organisations to undertake and guide specific process improvement projects similar to the one presented.
format	article
author	Desy Wartati Jose Arturo Garza-Reyes Marcos Dieste Simon Peter Nadeem Rohit Joshi Fernando González-Aleu
author_facet	Desy Wartati Jose Arturo Garza-Reyes Marcos Dieste Simon Peter Nadeem Rohit Joshi Fernando González-Aleu
author_sort	Desy Wartati
title	A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up
title_short	A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up
title_full	A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up
title_fullStr	A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up
title_full_unstemmed	A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up
title_sort	six-sigma dmaic approach to improve the sales process of a technology start-up
publisher	International Journal of Mathematical, Engineering and Management Sciences
publishDate	2021
url	https://doaj.org/article/0685fd6a88d348ceb053745f6dbc88bb
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A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up

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