Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality

Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality

This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variables/characteristics and all marketing mix elements based on da...

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Detalles Bibliográficos
Autores principales: Erdogan Koc, Ahu Yazici Ayyildiz
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
Materias:
cultural variables
cultural dimensions
Hofstede
tourism
hospitality
marketing mix
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Acceso en línea:https://doaj.org/article/0716f49c0cff43c687eec6a418486447
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https://doaj.org/article/0716f49c0cff43c687eec6a418486447

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