Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality

This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variables/characteristics and all marketing mix elements based on da...

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Autores principales:	Erdogan Koc, Ahu Yazici Ayyildiz
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	cultural variables cultural dimensions Hofstede tourism hospitality marketing mix Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/0716f49c0cff43c687eec6a418486447
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id	oai:doaj.org-article:0716f49c0cff43c687eec6a418486447
record_format	dspace
spelling	oai:doaj.org-article:0716f49c0cff43c687eec6a4184864472021-11-11T19:22:56ZCulture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality10.3390/su1321116302071-1050https://doaj.org/article/0716f49c0cff43c687eec6a4184864472021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11630https://doaj.org/toc/2071-1050This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variables/characteristics and all marketing mix elements based on data collected from a wide range of countries supported by several research studies. It is believed that the study will have significant value for researchers, practitioners, and students, both undergraduate and postgraduate, as at present there is no compact and comprehensive document that brings together research findings to establish a cumulative or overall cross-cultural understanding of the design and delivery of the tourism and hospitality marketing mix elements. Currently, studies on culture and tourism and hospitality mainly focus only on one or few cultural variables/dimensions, one or few countries, and one marketing mix element, or various sub-elements of the marketing mix, e.g., sales promotions or advertisements under the promotion element.Erdogan KocAhu Yazici AyyildizMDPI AGarticlecultural variablescultural dimensionsHofstedetourismhospitalitymarketing mixEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11630, p 11630 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	cultural variables cultural dimensions Hofstede tourism hospitality marketing mix Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	cultural variables cultural dimensions Hofstede tourism hospitality marketing mix Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Erdogan Koc Ahu Yazici Ayyildiz Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality
description	This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variables/characteristics and all marketing mix elements based on data collected from a wide range of countries supported by several research studies. It is believed that the study will have significant value for researchers, practitioners, and students, both undergraduate and postgraduate, as at present there is no compact and comprehensive document that brings together research findings to establish a cumulative or overall cross-cultural understanding of the design and delivery of the tourism and hospitality marketing mix elements. Currently, studies on culture and tourism and hospitality mainly focus only on one or few cultural variables/dimensions, one or few countries, and one marketing mix element, or various sub-elements of the marketing mix, e.g., sales promotions or advertisements under the promotion element.
format	article
author	Erdogan Koc Ahu Yazici Ayyildiz
author_facet	Erdogan Koc Ahu Yazici Ayyildiz
author_sort	Erdogan Koc
title	Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality
title_short	Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality
title_full	Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality
title_fullStr	Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality
title_full_unstemmed	Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality
title_sort	culture’s influence on the design and delivery of the marketing mix elements in tourism and hospitality
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/0716f49c0cff43c687eec6a418486447
work_keys_str_mv	AT erdogankoc culturesinfluenceonthedesignanddeliveryofthemarketingmixelementsintourismandhospitality AT ahuyaziciayyildiz culturesinfluenceonthedesignanddeliveryofthemarketingmixelementsintourismandhospitality
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Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality

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