MEASUREMENT OF SERVICE QUALITY IN INSURANCE BUSINESS AND EXAMINATION OF CORRELATION BETWEEN PERCEIVED AND EXPECTED SERVICE QUALITY: ANTALYA CITY INSTANCE

It is thought that, the most important way for service industry companies to maintain their existence is to provide a high quality service. The difference between the clients' perceived and expected service quality perception will reveal whether businesses provide a good quality service or not....

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Autor principal: Turan ŞENER
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/07e469f236b04db09c93d894f2b1df25
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