Country Image in Advertising Discourse: Between Commercial and Social Components
The ways of creating the country’s image in the texts of modern Russian commercial advertising, namely, such a variety, which is defined as nationally oriented advertising are discussed in the article. This type of advertising is considered as a multimodal complex, however, special attention is paid...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Tsentr nauchnykh i obrazovatelnykh proektov
2020
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/082cb566ff7e4bf4b3916a4cfd76ed75 |
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