THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
In this study, by making the definition of family businesses and focused on the problems they face. Management, sub-concepts related with administration and sales and marketing are included in these problems. The difference form of management in the family businesses between other companies is highl...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2021
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| Accès en ligne: | https://doaj.org/article/086905a86a664296ba15f802744c3259 |
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