THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS

In this study, by making the definition of family businesses and focused on the problems they face. Management, sub-concepts related with administration and sales and marketing are included in these problems. The difference form of management in the family businesses between other companies is highl...

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Autor principal: Mustafa YÜCEL
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2021
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Acceso en línea:https://doaj.org/article/086905a86a664296ba15f802744c3259
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