THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
In this study, by making the definition of family businesses and focused on the problems they face. Management, sub-concepts related with administration and sales and marketing are included in these problems. The difference form of management in the family businesses between other companies is highl...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/086905a86a664296ba15f802744c3259 |
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| Sumario: | In this study, by making the definition of family businesses and focused on the problems they face. Management, sub-concepts related with administration and sales and marketing are included in these problems. The difference form of management in the family businesses between other companies is highlighted. This study also focused on issues such as family businesses’ structure, roles and expectations of family members in the enterprise, the conflicts and management ownership. Rate of small and medium-scale enterprises in the over-all enterprises for Turkey and other countries is exist as numerical in this study. In the subject dealt with the institutionalization problems reveals the shortcomings such as sales and marketing, customer relationship management, pricing, advertising, distribution channels, staff and communication issues. Recommendations on how to fix these deficiencies are presented in the conclusion. Designed empirically, this study is expected to create a foundation for future applied research. Besides it is expected to be useful in family businesses suffering from the problems of institutionalization. This study was previously presented at 7th Annual International Conference on Small and Medium Sized Enterprises: Management-Marketing and Economic Aspects |
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