THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS

In this study, by making the definition of family businesses and focused on the problems they face. Management, sub-concepts related with administration and sales and marketing are included in these problems. The difference form of management in the family businesses between other companies is highl...

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Autor principal:	Mustafa YÜCEL
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2021
Materias:	family businesses institutionalization marketing mix and management Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/086905a86a664296ba15f802744c3259
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spelling	oai:doaj.org-article:086905a86a664296ba15f802744c32592021-11-24T09:21:01ZTHE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS2148-416310.9761/JASSS1331https://doaj.org/article/086905a86a664296ba15f802744c32592021-01-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=364444664_66Y%C4%B1ld%C4%B1r%C4%B1mY%C4%B1ld%C4%B1r%C4%B1m-vd-1265-1280.pdf&key=26753https://doaj.org/toc/2148-4163In this study, by making the definition of family businesses and focused on the problems they face. Management, sub-concepts related with administration and sales and marketing are included in these problems. The difference form of management in the family businesses between other companies is highlighted. This study also focused on issues such as family businesses’ structure, roles and expectations of family members in the enterprise, the conflicts and management ownership. Rate of small and medium-scale enterprises in the over-all enterprises for Turkey and other countries is exist as numerical in this study. In the subject dealt with the institutionalization problems reveals the shortcomings such as sales and marketing, customer relationship management, pricing, advertising, distribution channels, staff and communication issues. Recommendations on how to fix these deficiencies are presented in the conclusion. Designed empirically, this study is expected to create a foundation for future applied research. Besides it is expected to be useful in family businesses suffering from the problems of institutionalization. This study was previously presented at 7th Annual International Conference on Small and Medium Sized Enterprises: Management-Marketing and Economic AspectsMustafa YÜCELFırat Universityarticlefamily businessesinstitutionalizationmarketing mix and managementSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 6, Iss 22, Pp 1265-1280 (2021)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	family businesses institutionalization marketing mix and management Social Sciences H Social sciences (General) H1-99
spellingShingle	family businesses institutionalization marketing mix and management Social Sciences H Social sciences (General) H1-99 Mustafa YÜCEL THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
description	In this study, by making the definition of family businesses and focused on the problems they face. Management, sub-concepts related with administration and sales and marketing are included in these problems. The difference form of management in the family businesses between other companies is highlighted. This study also focused on issues such as family businesses’ structure, roles and expectations of family members in the enterprise, the conflicts and management ownership. Rate of small and medium-scale enterprises in the over-all enterprises for Turkey and other countries is exist as numerical in this study. In the subject dealt with the institutionalization problems reveals the shortcomings such as sales and marketing, customer relationship management, pricing, advertising, distribution channels, staff and communication issues. Recommendations on how to fix these deficiencies are presented in the conclusion. Designed empirically, this study is expected to create a foundation for future applied research. Besides it is expected to be useful in family businesses suffering from the problems of institutionalization. This study was previously presented at 7th Annual International Conference on Small and Medium Sized Enterprises: Management-Marketing and Economic Aspects
format	article
author	Mustafa YÜCEL
author_facet	Mustafa YÜCEL
author_sort	Mustafa YÜCEL
title	THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
title_short	THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
title_full	THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
title_fullStr	THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
title_full_unstemmed	THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
title_sort	effectiveness of marketing mix decisions made in the family businesses having institutionalization problems
publisher	Fırat University
publishDate	2021
url	https://doaj.org/article/086905a86a664296ba15f802744c3259
work_keys_str_mv	AT mustafayucel theeffectivenessofmarketingmixdecisionsmadeinthefamilybusinesseshavinginstitutionalizationproblems AT mustafayucel effectivenessofmarketingmixdecisionsmadeinthefamilybusinesseshavinginstitutionalizationproblems
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THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS

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