Personalized Advertising Computational Techniques: A Systematic Literature Review, Findings, and a Design Framework
This work conducts a systematic literature review about the domain of personalized advertisement, and more specifically, about the techniques that are used for this purpose. State-of-the-art publications and techniques are presented in detail, and the relationship of this domain with other related d...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
MDPI AG
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/094754045c7343d4bd80744e2fa53ad4 |
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