HEDONIC COMSUMPTION BEHAVIORS: A COMPARATIVE ANALYSIS OF THE EFFECTS OF DEMOGRAPHIC FACTORS ON HEDONIC SHOPPING BEHAVIOURS OF THE STUDENTS AT KAHRAMANMARAŞ SÜTÇÜ İMAM UNIVERCITY AND ADIYAMAN UNIVERCITY

The aim of this study was to measure the effects of the consumers’ hedonic (hedonist) shopping behaviors and socio-demographic characteristics on “hedonism”, “hedonic (hedonist) consumer behaviors” and “utilitarian consumer behaviors” with giving information about these behaviors. The Article consis...

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Autores principales: Arif YILDIZ, H. Seçil FETTAHLIOĞLU, Cansu BİRİN
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/09da280b5c6945ef8c54656fad7d080e
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