HEDONIC COMSUMPTION BEHAVIORS: A COMPARATIVE ANALYSIS OF THE EFFECTS OF DEMOGRAPHIC FACTORS ON HEDONIC SHOPPING BEHAVIOURS OF THE STUDENTS AT KAHRAMANMARAŞ SÜTÇÜ İMAM UNIVERCITY AND ADIYAMAN UNIVERCITY
The aim of this study was to measure the effects of the consumers’ hedonic (hedonist) shopping behaviors and socio-demographic characteristics on “hedonism”, “hedonic (hedonist) consumer behaviors” and “utilitarian consumer behaviors” with giving information about these behaviors. The Article consis...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | DE EN FR TR |
| Publié: |
Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/09da280b5c6945ef8c54656fad7d080e |
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