Political Microtargeting and Online Privacy: A Theoretical Approach to Understanding Users’ Privacy Behaviors

Social media allow political parties to conduct political behavioral targeting in order to address and persuade specific groups of users and potential voters. This has been criticized: Most social media users do not know about these microtargeting strategies, and the majority of people who are aware...

Full description

Saved in:
Bibliographic Details
Main Authors: Johanna Schäwel, Regine Frener, Sabine Trepte
Format: article
Language:EN
Published: Cogitatio 2021
Subjects:
Online Access:https://doaj.org/article/0ac2db9f5f45466a9b56492f20d070d1
Tags: Add Tag
No Tags, Be the first to tag this record!