GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM

The behavioral matters of Generation Z, who use the possibilities of the Internet to meet their needs, have been considered. There is no universal digital format. The company’s interaction with the consumer facilitates the implementation of an omnichannel marketing strategy that creates conditions f...

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Autores principales: T. A. Beregovskaya, S. A. Grishaeva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
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Acceso en línea:https://doaj.org/article/0b23ba6b4f7142b4b5ef18a598d35151
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